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212% Increase PPC ROAS

william hill

Our Solution

William Hill operates in the most competitive and expensive industry you can imagine - iGaming. After initially contacting us for a conversion rate optimization project, we were later tasked with dramatically improving their PPC campaigns, which were spiralling out of control.

A reduction in cost per click (CPC) with a Quality Score based approach

An increase in visibility above the fold for their top keyword targets

212% increase in Return on Ad Spend (ROAS) vs the previous year

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